Saturday, June 7, 2008

Why the name 'Wagh Bakri' chai???


I remembered an old advertisement that used to come on doordarshan. Actress Sridevi is in court as a lawyer defending somebody and she wins. 'Wagh Bakri' chai was secret of her success!
I could not find the answer to question about name and had scribbled down some nonsense things (I have deleted it now...)

Wait wait wait....
I got a comment from Mr. Jayesh Pandya regarding this post. He has explained the purpose behind the product I am pasting it ...

Dear friend,
A pun with no bones indeed!
Permit me to update you on Wagh Bakri please.
The philosophy of this 100+ years company is "Co existence and Harmony" since its inception. The name and logo remain unchanged, and has been subject of many a management / business school projects.
The name is a logical conclusion of the fact that "Tea" is a drink for all, Rich and Not so Rich, Strong and the Meek, .... the Wagh - Tiger and the Bakri - Goat. And the brand caters indeed to all types of taste and markets.
The second and a more generic explanation is the fact that Tea is a drink which is always associated with relationships. People from varied backgrounds can come together (even a tiger and goat!) over a cup of Tea, forget their diferences and live in peace and harmony!
Regards, http://www.teaunlimited.blogspot.com

It was indeed the answer for my question... I apologized him and made promise to publish his answer on my blog. Sorry once again Mr. Pandya